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Arguments about "brain rot" from TikTok and similar apps often involve anecdotes rather than data. To address this, a new meta-analysis examined whether short-form video use is linked with changes in cognition and mental health.
The researchers combined 71 studies with 98,299 adolescents and adults whose engagement with TikTok or general short-form video use was assessed. The studies assessed how much people engaged with short-form videos and examined how this related to measures of cognition and mental health.
Here are the key results:
- Across all studies, heavier use was moderately associated with poorer cognition overall, with the clearest links for attention and for inhibitory control, the mental ability to suppress impulses and stay on tasks, and weaker links for memory, language, and working memory, while reasoning showed no reliable association.
- On mental health scales, heavier use tracked with small but consistent signs of worse well-being (especially more anxiety and stress), and with weaker links to depression, loneliness, negative mood, and poorer sleep, while self-esteem and body image scores showed no clear pattern.
- Measures that framed use as a behavioral addiction showed stronger associations with both cognitive and mental health problems than metrics that only counted minutes or distinguished users from non-users.
- Correlations were similar in youth and adult samples, and results changed little when studies adjusted for background factors such as age, gender, or other social media use.
Fast, highly stimulating clips may teach the brain to expect constant novelty, which can make slower, effortful tasks and ordinary rewards feel flat. Altered reward circuits, repeated exposure to mental health-themed content, and late-night viewing that disrupts sleep are plausible pathways linking heavier use with difficulties in attention and mood, while the overwhelmingly cross-sectional evidence cannot establish cause and effect.
Taken together, the review suggests that short-form videos appear most concerning when use reflects addictive patterns that interfere with sleep, offline relationships, or tasks requiring sustained attention. Studies that follow users over time and that distinguish types of content and user motivations are needed, so that public debates about "brain rot" can shift from slogans to concrete guidance. In this clip, I discuss concerns about early smartphone and tablet access among kids and its effects on mental health later in life.